Unrivaled technology. Unwavering commitment.
TRUE is where a passion for technology and a dedication to creating positive change collide.
A little bit about
Born out of an academic AI lab and a desire to make a difference through technology, Dr. Ari Gross and Alison Wasserman founded SoftWorks AI to address the most complex challenges in lending, financial services, and tax preparation.
Over the years, we have expanded our lending intelligence capabilities, refined our offerings, and worked with major players in every sector of the lending industry.
In 2021, the company completed our first round of growth equity funding, led by Long Ridge with strategic investments by CBC Companies. Following this funding raise, we focused our technology development on intelligent lending and rebranded as TRUE in 2022.
Innovate for the Better
As AI technology pioneers, our team is dedicated to the relentless pursuit of solutions that positively impact the world.
Invest in the Right Things
Technology is constantly changing, but encouraging each other to grow, take chances, and learn will never be obsolete.
Lead with Integrity
We hold ourselves to the highest standards of honesty and excellence, fostering a culture of trust with our clients, our partners, and each other.
Chase the Data
We base our decisions on true data, avoiding the pitfalls of biases and flawed theories.
We welcome the uncertainty and complexity we encounter on the journey towards progress.
Interested in a TRUE Career?
Learn about our company culture, view our latest job openings, and get information about the benefits of working at TRUE.