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Putting GenAI Behind Glass: A Blueprint for Safe Automation in Home Lending
In Part 2 of our GenAi series, Ari highlights key considerations for deploying GenAI in the mortgage process.
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GenAI Rationality Limits: Why GenAI Alone Can’t Automate Home Lending and FinTech
GenAI has many applications but it can not make decisions on its own – especially high stakes decisions like home lending.
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Mortgage Market Mid-Year 2025: Where We’re Headed, and What Lenders Must Do Now
Steve Butler analyzes the top two priorities for lenders to focus on in preparation for the incoming loan volume surge.
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The Last Mile of AI: Why “Almost Solved” Isn’t Good Enough
Ari Gross explains the complexity of training AI to handle unique situations, and why this technology is critical for the advancing mortgage industry.
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What “Instant,” “Trusted,” and “Straight-Through Processing” Really Mean at TRUE — And Why It Matters to Mortgage Lenders
Steve Butler breaks down some of our mortgage tech language and explains what these words really mean for lenders.
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Where is the AI Revolution in Home Lending?
If AI holds so much promise and potential for the mortgage industry, why haven’t more lenders adopted it yet? And when is the revolution coming?
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Is Your AI a Tool or a Background Worker?
The TRUE ROI of AI is unlocked when it can work independently and reliably in the background, requiring no extra effort and time from your team.
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The AI Tipping Point: Why Knowledge Work Automation Is Finally Real – and What It Means for Mortgage Lending
TRUE’s CEO, Ari Gross, dives into the last decade of AI innovation, how knowledge work automation is progressing, and how this will transform the mortgage industry.
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Breaking the Cycle: How AI Can Finally Deliver on Mortgage Tech Promises
Lenders can compete in the quickly evolving mortgage tech landscape with a strategic AI plan that includes small wins and a clear ROI.
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AI in the Mortgage Industry: Beyond the Hype
Ari Gross dives deep into how AI is actually transforming home lending, explaining the difference between Traditional AI and GenAI, and how blending them is key to unlocking automation, efficiency, and a better borrower experience.
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The Lending Revolution is Happing Now: Your Strategic Blueprint for Mortgage Modernization
The mortgage industry is evolving. Learn how to navigate this transformation with embracing AI-driven automation, data intelligence, and seamless digital workflows.
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The AI Divide: Are You a Mortgage “Have” or “Have Not”?
With major lenders investing heavily in AI and gaining significant market share, the time for smaller lenders to adopt AI solutions is now.