TRUE Resources

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Why “Human-in-the-Loop” Tech is Holding the Mortgage Industry Back 

Steve Butler explains why outdated offshore labor solutions are holding lenders back from meeting borrower expectations, and why modern automation is the answer.

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Putting GenAI Behind Glass: A Blueprint for Safe Automation in Home Lending 

In Part 2 of our GenAi series, Ari highlights key considerations for deploying GenAI in the mortgage process.

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GenAI Rationality Limits: Why GenAI Alone Can’t Automate Home Lending and FinTech

GenAI has many applications but it can not make decisions on its own – especially high stakes decisions like home lending.

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Mortgage Market Mid-Year 2025: Where We’re Headed, and What Lenders Must Do Now

Steve Butler analyzes the top two priorities for lenders to focus on in preparation for the incoming loan volume surge.

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The Last Mile of AI: Why “Almost Solved” Isn’t Good Enough 

Ari Gross explains the complexity of training AI to handle unique situations, and why this technology is critical for the advancing mortgage industry.

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What “Instant,” “Trusted,” and “Straight-Through Processing” Really Mean at TRUE — And Why It Matters to Mortgage Lenders

Steve Butler breaks down some of our mortgage tech language and explains what these words really mean for lenders.

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Where is the AI Revolution in Home Lending?

If AI holds so much promise and potential for the mortgage industry, why haven’t more lenders adopted it yet? And when is the revolution coming?

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Is Your AI a Tool or a Background Worker?

The TRUE ROI of AI is unlocked when it can work independently and reliably in the background, requiring no extra effort and time from your team.

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The AI Tipping Point: Why Knowledge Work Automation Is Finally Real – and What It Means for Mortgage Lending 

TRUE’s CEO, Ari Gross, dives into the last decade of AI innovation, how knowledge work automation is progressing, and how this will transform the mortgage industry.

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Breaking the Cycle: How AI Can Finally Deliver on Mortgage Tech Promises

Lenders can compete in the quickly evolving mortgage tech landscape with a strategic AI plan that includes small wins and a clear ROI.

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AI in the Mortgage Industry: Beyond the Hype

Ari Gross dives deep into how AI is actually transforming home lending, explaining the difference between Traditional AI and GenAI, and how blending them is key to unlocking automation, efficiency, and a better borrower experience.

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The Lending Revolution is Happing Now: Your Strategic Blueprint for Mortgage Modernization

The mortgage industry is evolving. Learn how to navigate this transformation with embracing AI-driven automation, data intelligence, and seamless digital workflows.