TRUE’s President & CRO, Steve Butler, was recently on The Chrisman Commentary podcast for a discussion on technology strategy for mortgage lenders in 2025.
Today’s biggest lenders are now armed with their own AI technology, which is helping them create a better borrower experience and capture even more market share. For other lenders in the industry who haven’t yet implemented AI, a strategic approach is necessary to compete. As Steve mentions to Robbie: with loan volume already down, lenders can not afford to lose more market share due to a subpar borrower experience.
In order to stay in the game without attempting to boil the ocean, Steve recommends lenders find and partner with an AI vendor that has experience transforming industries with AI. Start by finding the quick wins that will allow you to compete and focus on borrower experience in 2025, and then you can build on those solutions exponentially. It’s crucial to solve your data problem before anything else – get trusted data as quickly and accurately as you can. Extracting clean borrower data is the immediate priority, and then you can accelerate with additional tools that build off of that data.
TRUE’s AI, which helped 4 out of 6 Mortgage Insurance companies transform their operations, is trained and trusted in the lending industry. While some AI vendors are selling fragmented solutions that leave lenders with heavy admin work to connect the dots, we developed the TRUE Mortgage Operations Service (MOS) platform to make lending cohesive and effortless.
The industry is changing quickly and new standards are being set by the major players. AI will be necessary to compete in the industry in 2025, and Steve believes lenders should focus on finding a trusted AI partner to grow with.
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