Press Release

TRUE Appoints Stephen Butler as President and CRO 

Industry veteran and proven tech sales leader joins to accelerate market expansion and revenue growth. 

NEW YORK– (BUSINESS WIRE) – TRUE, the leader in lending intelligence, today announced that Stephen Butler has joined its executive leadership team as President and Chief Revenue Officer (CRO). Butler will lead all aspects of the company’s sales, business development, and strategic partnerships, working closely with the Company’s leadership and board to drive growth. 

“As TRUE continues to reshape how data is used across the mortgage industry and lending lifecycle, I’m thrilled that Stephen Butler is joining our team,” said Dr. Ari Gross, CEO at TRUE. “Stephen’s experience in leveraging market synergies across a broad ecosystem, building world-class sales teams, and driving high-impact growth will be invaluable as we continue to grow TRUE.  We view Steve as a critical enabler of our long-term vision of delivering our state-of-the-art, AI-powered solutions to lending organizations of all sizes.” 

Throughout his career, Butler has driven impactful business outcomes and created meaningful enterprise value across the many firms he has served. His executive management experience, tech seller approach, and focus on delivering customer value will help TRUE expand across the lending industry through partner channels, multi segment go-to-market strategies, and proven customer success initiatives.  

Former colleagues describe Butler as a “visionary sales driven executive who operates with the highest level of integrity” and has an “energetic, motivational style that rallies people around a common goal to put the customer first.” 

“I am excited and delighted to join TRUE at this transformative time in the company’s journey,” said Stephen Butler. “TRUE is the game changing technology that lenders need to finally lower their loan manufacturing costs. A lot of providers talk about having AI-powered solutions, but really have humans behind the scenes making things happen. I am excited about TRUE because they have the only lending intelligence solution that has no human requirement to assist its AI. TRUE creates a much greater ROI for lenders than human-assisted AI solutions by reducing costs further and enabling much faster and more accurate decisioning.” 

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