Blog
Is Your AI a Tool or a Background Worker?
The TRUE ROI of AI is unlocked when it can work independently and reliably in the background, requiring no extra effort and time from your team.
Video/Webinar
Unlocking AI’s Rapid Value in Mortgage Lending
In his appearance on the Lykken on Lending podcast, Steve Butler breaks down two major systemic problems in the mortgage industry.
Blog
The AI Tipping Point: Why Knowledge Work Automation Is Finally Real – and What It Means for Mortgage Lending
TRUE’s CEO, Ari Gross, dives into the last decade of AI innovation, how knowledge work automation is progressing, and how this will transform the mortgage industry.
Blog
Breaking the Cycle: How AI Can Finally Deliver on Mortgage Tech Promises
Lenders can compete in the quickly evolving mortgage tech landscape with a strategic AI plan that includes small wins and a clear ROI.
Blog
The Chrisman Commentary: Steve Butler on Borrower Experience & Sentiment Fluctuations
Steve Butler discusses his suggestions for keeping up with the major lenders by strategically implementing AI into your mortgage business.
Blog
AI in the Mortgage Industry: Beyond the Hype
Ari Gross dives deep into how AI is actually transforming home lending, explaining the difference between Traditional AI and GenAI, and how blending them is key to unlocking automation, efficiency, and a better borrower experience.
Blog
The Lending Revolution is Happing Now: Your Strategic Blueprint for Mortgage Modernization
The mortgage industry is evolving. Learn how to navigate this transformation with embracing AI-driven automation, data intelligence, and seamless digital workflows.
Blog
The AI Divide: Are You a Mortgage “Have” or “Have Not”?
With major lenders investing heavily in AI and gaining significant market share, the time for smaller lenders to adopt AI solutions is now.
Blog
Trusted Lending Data
Trusted data is essential to successful mortgage lending and servicing. Learn how it can transform your operations to obtain accurate borrower information instantly.
Press Release
TRUE Announces Strong Business Results and Hires Global Payment Executive Rob Brooks as Chief Technology Officer
In 2024, TRUE also added generative AI technology to its industry leading solutions to achieve unprecedented levels of automation and has strengthened its technology management team.
Video/Webinar
Real-World Artificial Intelligence: The TRUE Story
View a current assessment of the Lending AI Landscape by 3 mortgage industry experts. Learn exactly how and where lenders are applying AI technology to improve their ROI.
Video/Webinar
Introducing the TRUE Mortgage Operations Service: A Demonstration
The TRUE MOS rapidly processes, verifies, and assists with data in mortgage workflows – enabling a smooth process of documents to decisioning.